Afrofuturism: A Gala Dinner

Charity Fundraising Event

Brief: To create a bespoke visual identity and suite of collateral for a fundraising gala dinner. The event was hosted by the RIBA in aid of the Stephen Lawrence Charitable Trust which works to support young people from disadvantaged and under-represented backgrounds enter into, and suceed within, the architecture profession.

Approach:
To create a distinct and dynamic identity that embodied an Afro-futuristic look and feel; taking both African traditional motifs and fusing them together with a collection of futuristic architectural and sci-fi, graphical references.

Delivered:
/1. A curated collection of pattern that could be applied as a ‘kit of parts’.
/2. A bespoke collage ‘hero image’ and wordmark.
/3. A variety of print and digital assets for the live auction event.
/4. A variety of print and digital elements for event promotion.

Created:
Visual identity concept & strategy
Visual identity assets
All event collateral

Credit:
Colour palette - as directed by SLCT brand guidelines
Body font - as directed by RIBA brand guidelines
Event photography - photographer provided by SLCT
Mock ups - Akoya, Mockup.Maison, Pixeden

Project Pinboard

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