The campaign/creative must be based on Boxpark’s mantra of Eat. Drink. Play.”
Approach:
To create a campaign that used a central theme of ‘down the rabbit hole’ to describe the site as an Eat, Drink & Play destination through the Alice in Wonderland reference.
Delivered:
/1. A range of illustrations that used the ‘rabbit hole’ visual device to describe the site offering as F&B and event space.
/2. A range of campaign slogans that leant on the Alice in Wonderland reference.
/3. A variety of example artworks that showed the campaign in situ.
/4. A short animation as example of how the campaign may be expressed on digital platforms.