Cedar&Salt

Luxury Homeware Retailer

Brief: To create a visual identity for a newly emerging luxury-homeware online retailer that referenced the company’s passion for sourcing pieces with a strong connection to nature - either through their materiality, production process or form.

Approach:
The logo form used nature as precedent; presenting as an organic, fluid form that uses the ampersand of the wordmark to seamlessly connect the cedar with the salt as if the letter forms had ‘grown’ organically from its edges. The connection to nature was further emphasised with a botanical and mineral inspired colour palette that served to further encapsulate this narrative.

Delivered:
/1. Concept visual identity proposal.
/2. A variety of example collateral that showed the identity in situ.

Created:
Visual identity & logo suite conceptual design
Curated image library with image look & feel directives
Range of example collateral
Example product illustrations

Credit:
Mock ups - Akoya, Creatoom & Pixeden
Photography - Jean Philippe Delberghe (unsplash)

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