Approach:
To create a robust concept strategy that aligned itself with the company’s values of straight talking, practical solutions. The strategy involved a primary visual principle of ‘does what it says on the tin’ to design a logo mark with a wider identity suite that referenced the Swiss International style and their intention to create clean, pared-back visual comms.
Delivered:
/1. A series of initial logo proposals that road tested both the concept strategy and various company naming proposals.
/2. A visual identity suite and useage guidelines.
/3. A suite of brand assets from logo family to conceptual diagrams.
/4. A promotional digital presentation deck.