Concept Illustration
Working in collaboration with the interiors and marketing teams, a suitably interesting and dynamic illustrative artwork is required that serves as graphically descriptive of the concept behind the interior design, but in the abstract only, no physical representation of the interior elements or the actual design should be used.
Approach:
The interiors concept was centralised around a series of rotating elements each serving to create bespoke, personalised moments for individual guests. The illustration therefore, even when static had a feeling of dynamism and movement and ‘unique moments’ within it to represent this central idea. It also used the corresponding colour palette from the interiors to give visual cohesion and project connection.
Delivered:
Concept & strategy
Illustration
Digital artwork suite
Credit:
Mock ups - Reuben Strom, Pixeden, Akoya
Interior design - AD Associates & IHG Group
Illustration animation - AD Associates