Mix-Singh

Visual Identity

Brief: To create a visual identity for a newly emerging F&B brand bringing to market authentic Indian curry and Chai tea spice mixes.

When leaving India for a UK based university, the client’s mother and grandmother had felt moved to send ‘care packages’ of ready prepared spice mixes in order for him to recreate beloved family recipes. These were so well received by fellow students that it was decided to develop these into a mainstream F&B retail offering.

Approach:

Delivered:
Visual identity concept, creation & roll out
Packaging
A variety of print collateral

Credit:
Mock ups - Pixeden, Mockup.Maison, Akoya
Product photography - Karuna Clayton Photography
Product copy & Brand tagline - Whitstable Design

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