Padel Folks
Padel centreBrief: To create a brand befitting of a new and exciting ‘destination’ leisure space; disrupting the general landscape of corporate, souless padel identities.
Approach:
The overall strategy approach drew upon the idea that the brand would be founder-forward and build the company’s profile through a strong infusion of the founders’ personal brands. Through this personal touch, it would create a cult-like following of a like-minded community. It would be memorable, dynamic, fun, bold and create a sense of something you’d want to belong to.
Delivered:
/1. Brand architecture workshop.
/2. Concept brand strategy proposal.
/3. Concept visual identity proposal.
Credits:
Mock ups - Creatoom, Mockup.Maison