To roll this out across various customer touch points and in a range of media and launch the product via a pop-up retail event.
Approach:
To create an overarching brand that sat above the skincare ‘Range’ and the treatment ‘Room’ subbrands and for all 3 to be expressed singularly whilst simultaneously sitting within a cohesive visual suite.
Delivered:
/1. A structured brand strategy, naming, brand architecture, visual identity and guidelines for use.
/2. A series of brand assets from Logo forms to Product illustrations.
/3. A pop up retail event with coordinated print material, large scale graphics, digital promotional material and social campaign.
/4. A product promotional campaign concept and digital artwork creation.
/5. A fully responsive shopify website in 3 clearly defined scales.
Brand strategy, identity & guidelines
Packaging & retail print materials
Bespoke botanical illustrations
E-commerce website
Series of social & marketing campaigns
Pop-up Retail eventPop-up event photography - Jason Dodd
Mock ups - Pixeden, Mockup.Maison