Approach:
To create a series of identity concepts that centred around a visual representation of the relationship between the two founding partners.
Delivered:
/1. Avatar. Brand identity proposal ideas exploring the idea of how an illustrative avatar for each partner’s name could be used to express the fun and refreshing approach to architecture that the practice upheld.
/2. Architectonic. Brand identity proposal ideas exploring the idea of the partnership between the two founders and how together they made a robust and viable proposition.
/3. Opposites Attract. Brand identity proposal ideas exploring the idea of how the differing characteristics of the partners worked harmoniously and how this could be expressed using positive and negative space.