Weaving Worlds

Wellness events

Brief: To create a visual identity that would reflect the diversity of a large collective of wellness practitioners and events.

Problem to be solved:
Their are a large number of events and individuals that hierarchically all needed visual equal treatment with clear disparity, but all the while remaining cohesivly as one visual language. A strong colour palette helped clearly define the 5 core events groupings and the creation of one graphic motif that ‘framed’ and grounded muliple images to keep it recognisably on brand but with enough flexibility to still create interest.

Design Intent:
The identity was intended that all elements should convey a sense of movement and dynamism to reflect the diversity and interconnective elements of the community. Fonts therefore had a rippling almost organic quality to them and the graphic motif has an ebb and flow rhythm as it morphs into one continuus shape.

Delivered:
/1. Concept visual identity proposal.
/2. Scaleable identity assets suite & guidelines.
/3. Social media campaign templates & posts.

Credits:
Mock ups - Creatoom, Mockup.Maison

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